Just published on Medium.

[thumb link=”true”]https://medium.com/people-gadgets/36eec8f744b1[/thumb]

The manufacturers of laptops and other gadgets make a big deal out of the thrill of buying something new. And they have a point; there are few thrills as good as getting a new laptop and figuring out how much better it is than the old one. But there is an industry secret here: many people don’t feel the thrill, and end up returning them.